Gruesome Structured Data Faults That Can Fetch You Google Penalty

Google is a strict parent and it wants each of its children (websites) to follow some strict guidelines and if not adhered to the listed instructions, the children can be punished with penalties. Hey to all the trailblazers and change makers, we at Web Click India understands that how desperately you want to get success, but a little mistake that you make can bring Halloween to your WebPages, and we guess it is not your idea to celebrate the day.

Structured data’s eminence does not demand to be shared again and again; it holds a solid throne in the digital hierarchy. But the mistakes that one makes, knowingly or unknowingly in the structured data’s format can make the throne quiver.

Being one of the zealous Web Development Company In India, we always take every step with care and attention and have presented to you a list of spookiest mistakes related to the structured data of your website that you could commit, but should not – 

• Use Of Inappropriate Structured Data – Structured data consists of information that matches the purpose of your website. If the information written in the web pages have no direct relation with your business or is inaccurate, then congratulations – you have earned yourself a Google penalty.

Examples include – A service rendering company writing ‘the products we offer’

• Alikeness With On-Page Content – If you are making big changes between the on-page content and structured data, you are putting yourself at the risk of losing the rank you hold in Google SERPs. One should aim to create facsimile within them both.

Examples include – Structured data shows a figure of 50k whereas on-page content list the price to be 30k

• Violates Google’s Guidelines– There is a golden rule book of Google that must be read and learned by heart by all the website founders and developers. It has some specific guidelines for particular types of websites too. Missing on the guidelines will send an invitation to getting penalized.

• Manipulated Structure - There are various format dedicated to different types of data and information, if one makes the use of a format for presenting other data, it could be noted as manipulation and Google detests it.

Example include – Sending policy invitation in the structure of job posting, it confuses the reader and considered as an invalid shortcut.

Now, when you know all the mistakes to avoid in the formation of structured data, you are all set to take your business on the roller coaster that only goes up and if you want to speed up the journey, you can trust the Best Web Design Company In India – Web Click India. You can have a look at our history of projects we dealt in and you may not find even a single blemish. Contact us to know more.