Meta Descriptions - Why Do They Matter In SEO?

Search Engine Optimization is a set of tactics that are applied for increasing the number of visitors on a website by ensuring that the site is visible on a higher rank value on the search engines. ‘Meta Description’ is counted among its majorly effective element and has supreme value. Web Click India, recognized as a trusted SEO company in India that never ignores any of such element.

What Is Meta Description?

It can be explained as a summary of around 135-155 characters, a tag in HTML. This description is shown in the search engines usually when the phrase that is searched-for is present in the description. Hence, optimizing it is crucial for on-page SEO.

If I explain the same in not-so-formal language – It makes it easier for people to find whether your content is relevant to the thing they are searching for or not.

How To Write An Awesome Meta Description?

Designing and developing a website is not like solving a math problem that involves the use of formulae and methods. It can be performed differently. Meta Description is something that is used for the purpose of SEO and a valuable description must have the following features in it:

• Relevancy – People often lose logic while chasing creativity. You shouldn’t do it in your description as it acts as a trailer for your website and needs to be catchy and relevant to the topic inside.
• Actionable – A good Meta Description must have some actions that define your objectives and appeal search engines for further boosting your ranking.
• Short – Adding value doesn’t mean adding length to the content. Your description must not exceed 155 characters. Just give a brief detail of the topic and leave the explanations to be done through the blogs/articles.

The Best Web Design Company In India knows all these tricks and handles the projects with precision and creativity. Only a leader can help you in becoming the leader of your domain. Shake hands with us and be ready to explore opportunities waiting for you. 

Points To Keep In Mind While Registering A Domain Name

A domain name expresses the identity of your website; it is the name that will be representing your site as long as it is running. Hence, it is very important to choose a domain name carefully. Web Click India is known as the Best Web Design Company In India and our team of professionals will help you to choose a domain name that is SEO friendly and makes your website more visible as compared to your competitors. There are few things that you need to keep in mind while selecting a domain name, these are:

• History: When you choose a domain name, please look if the name was previously being used or not. Sometimes, a domain is available because it was used and it expired due to any reason. It could have a negative impact on your ranking.
• Easy: Confusing or tough to remember domains won’t be helpful in any way. Your clients could get confused easily and misspell the domain, if that is not what you wish for, give your domain an attractive yet simple name.
• SEO-Friendly: Websites are meant basically to promote the business online, but if the domain won’t be SEO-friendly, it would not fetch you many viewers.
• Trademarks: Do not give your domain a name that is very much similar to a trademark. Because Google strictly prohibits the use of trademarks in a domain and it could result in your site being blocked.

Web Click India SEO Services In Delhi, to enjoy the benefits of our services, call us now.  We book the domain name according to the need of your business.

Awesome Content But No Quality Links? Do These Things

You must have heard it from too many people that good content is the key to getting quality links but what can one do if that is also not good enough to get those links. There was a time when the good or bad content was the only deciding factor to get quality backlinks but the times have changed and changing times is a constant in this digital arena. Ask any Digital Marketing Agency In Delhi and, they will tell you that creating awesome content is good for a start but it is not the only factor anymore. You can do following things for a better result next time:

Link-Worthiness - This is the first thing that you need to do before moving further. Everyone thinks that his or her content is awesome but you need to bounce it off over others and take their opinions. Move forward, only when you are sure about the quality.

Right-Fit - If you are asking someone to host your article, then think about the audience first. You don’t want to address an audience by giving tips to improve ranking when they only wanted to know a particular recipe.

Similarity Of Content - This is again about asking someone to host your article. Make sure that the blog or article you are offering is different from the content that is already on the website.

If you are looking for SEO Services In Delhi, Web Click India is the place to go as we are counted among the most trusted companies for it. Give us a call to know more.

Half Of 2018 Is Over But Email Marketing Still Rules

Many people see it as a bad thing that customers get the option of unsubscribing from an email campaign but it was essential to keep the customers interested in the barrage of emails that attack their inbox with full power. It ensures that they don’t have to face the torture of unwarranted emails and their so-called unique offers. This rejuvenated the email marketing and, it has become the most preferred way of keeping in touch with customers. Most of the companies that provide SEO Services In Delhi or anywhere else would be hesitant to accept that fact. However, it doesn’t happen with a magic spell, the strategy still needs to be flawless and execution of this strategy still requires patience and comprehensive analysis. Let’s take a look at this classic approach and how it has changed:

• Writing Emails - Subject lines work for the emails as headlines work for newspaper articles. Grabbing the reader’s attention is the key. They should be relevant, genuine and interesting.
  
  
• Power Of A/B Testing - If you want to keep the bounce rate lower, A/B split testing is the way to go. It is the best strategy for knowing your customers and increasing conversions.
  
  
• Hot & Cold Leads - Warming up cold leads and converting the hot ones is an art and it should be treated that way.

Being the most dependable Web Development Company In India, Web Click India is committed to keep you updated with the latest trends and developments in digital marketing. Contact us to avail our services.