Search Engine Optimization is a set of tactics that are applied for increasing the number of visitors on a website by ensuring that the site is visible on a higher rank value on the search engines. ‘Meta Description’ is counted among its majorly effective element and has supreme value. Web Click India, recognized as a trusted SEO company in India that never ignores any of such element.
What Is Meta Description?
It can be explained as a summary of around 135-155 characters, a tag in HTML. This description is shown in the search engines usually when the phrase that is searched-for is present in the description. Hence, optimizing it is crucial for on-page SEO.
If I explain the same in not-so-formal language – It makes it easier for people to find whether your content is relevant to the thing they are searching for or not.
How To Write An Awesome Meta Description?
Designing and developing a website is not like solving a math problem that involves the use of formulae and methods. It can be performed differently. Meta Description is something that is used for the purpose of SEO and a valuable description must have the following features in it:
- Relevancy – People often lose logic while chasing creativity. You shouldn’t do it in your description as it acts as a trailer for your website and needs to be catchy and relevant to the topic inside.
- Actionable – A good Meta Description must have some actions that define your objectives and appeal search engines for further boosting your ranking.
- Short – Adding value doesn’t mean adding length to the content. Your description must not exceed 155 characters. Just give a brief detail of the topic and leave the explanations to be done through the blogs/articles.
The Best Web Design Company In India knows all these tricks and handles the projects with precision and creativity. Only a leader can help you in becoming the leader of your domain. Shake hands with us and be ready to explore opportunities waiting for you.
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