Meta Descriptions - Why Do They Matter In SEO?

Search Engine Optimization is a set of tactics that are applied for increasing the number of visitors on a website by ensuring that the site is visible on a higher rank value on the search engines. ‘Meta Description’ is counted among its majorly effective element and has supreme value. Web Click India, recognized as a trusted SEO company in India that never ignores any of such element.

What Is Meta Description?

It can be explained as a summary of around 135-155 characters, a tag in HTML. This description is shown in the search engines usually when the phrase that is searched-for is present in the description. Hence, optimizing it is crucial for on-page SEO.

If I explain the same in not-so-formal language – It makes it easier for people to find whether your content is relevant to the thing they are searching for or not.

How To Write An Awesome Meta Description?

Designing and developing a website is not like solving a math problem that involves the use of formulae and methods. It can be performed differently. Meta Description is something that is used for the purpose of SEO and a valuable description must have the following features in it:

• Relevancy – People often lose logic while chasing creativity. You shouldn’t do it in your description as it acts as a trailer for your website and needs to be catchy and relevant to the topic inside.
• Actionable – A good Meta Description must have some actions that define your objectives and appeal search engines for further boosting your ranking.
• Short – Adding value doesn’t mean adding length to the content. Your description must not exceed 155 characters. Just give a brief detail of the topic and leave the explanations to be done through the blogs/articles.

The Best Web Design Company In India knows all these tricks and handles the projects with precision and creativity. Only a leader can help you in becoming the leader of your domain. Shake hands with us and be ready to explore opportunities waiting for you. 

Points To Keep In Mind While Registering A Domain Name

A domain name expresses the identity of your website; it is the name that will be representing your site as long as it is running. Hence, it is very important to choose a domain name carefully. Web Click India is known as the Best Web Design Company In India and our team of professionals will help you to choose a domain name that is SEO friendly and makes your website more visible as compared to your competitors. There are few things that you need to keep in mind while selecting a domain name, these are:

• History: When you choose a domain name, please look if the name was previously being used or not. Sometimes, a domain is available because it was used and it expired due to any reason. It could have a negative impact on your ranking.
• Easy: Confusing or tough to remember domains won’t be helpful in any way. Your clients could get confused easily and misspell the domain, if that is not what you wish for, give your domain an attractive yet simple name.
• SEO-Friendly: Websites are meant basically to promote the business online, but if the domain won’t be SEO-friendly, it would not fetch you many viewers.
• Trademarks: Do not give your domain a name that is very much similar to a trademark. Because Google strictly prohibits the use of trademarks in a domain and it could result in your site being blocked.

Web Click India SEO Services In Delhi, to enjoy the benefits of our services, call us now.  We book the domain name according to the need of your business.

Awesome Content But No Quality Links? Do These Things

You must have heard it from too many people that good content is the key to getting quality links but what can one do if that is also not good enough to get those links. There was a time when the good or bad content was the only deciding factor to get quality backlinks but the times have changed and changing times is a constant in this digital arena. Ask any Digital Marketing Agency In Delhi and, they will tell you that creating awesome content is good for a start but it is not the only factor anymore. You can do following things for a better result next time:

Link-Worthiness - This is the first thing that you need to do before moving further. Everyone thinks that his or her content is awesome but you need to bounce it off over others and take their opinions. Move forward, only when you are sure about the quality.

Right-Fit - If you are asking someone to host your article, then think about the audience first. You don’t want to address an audience by giving tips to improve ranking when they only wanted to know a particular recipe.

Similarity Of Content - This is again about asking someone to host your article. Make sure that the blog or article you are offering is different from the content that is already on the website.

If you are looking for SEO Services In Delhi, Web Click India is the place to go as we are counted among the most trusted companies for it. Give us a call to know more.

Half Of 2018 Is Over But Email Marketing Still Rules

Many people see it as a bad thing that customers get the option of unsubscribing from an email campaign but it was essential to keep the customers interested in the barrage of emails that attack their inbox with full power. It ensures that they don’t have to face the torture of unwarranted emails and their so-called unique offers. This rejuvenated the email marketing and, it has become the most preferred way of keeping in touch with customers. Most of the companies that provide SEO Services In Delhi or anywhere else would be hesitant to accept that fact. However, it doesn’t happen with a magic spell, the strategy still needs to be flawless and execution of this strategy still requires patience and comprehensive analysis. Let’s take a look at this classic approach and how it has changed:

• Writing Emails - Subject lines work for the emails as headlines work for newspaper articles. Grabbing the reader’s attention is the key. They should be relevant, genuine and interesting.
  
  
• Power Of A/B Testing - If you want to keep the bounce rate lower, A/B split testing is the way to go. It is the best strategy for knowing your customers and increasing conversions.
  
  
• Hot & Cold Leads - Warming up cold leads and converting the hot ones is an art and it should be treated that way.

Being the most dependable Web Development Company In India, Web Click India is committed to keep you updated with the latest trends and developments in digital marketing. Contact us to avail our services.

Gruesome Structured Data Faults That Can Fetch You Google Penalty

Google is a strict parent and it wants each of its children (websites) to follow some strict guidelines and if not adhered to the listed instructions, the children can be punished with penalties. Hey to all the trailblazers and change makers, we at Web Click India understands that how desperately you want to get success, but a little mistake that you make can bring Halloween to your WebPages, and we guess it is not your idea to celebrate the day.

Structured data’s eminence does not demand to be shared again and again; it holds a solid throne in the digital hierarchy. But the mistakes that one makes, knowingly or unknowingly in the structured data’s format can make the throne quiver.

Being one of the zealous Web Development Company In India, we always take every step with care and attention and have presented to you a list of spookiest mistakes related to the structured data of your website that you could commit, but should not – 

• Use Of Inappropriate Structured Data – Structured data consists of information that matches the purpose of your website. If the information written in the web pages have no direct relation with your business or is inaccurate, then congratulations – you have earned yourself a Google penalty.

Examples include – A service rendering company writing ‘the products we offer’

• Alikeness With On-Page Content – If you are making big changes between the on-page content and structured data, you are putting yourself at the risk of losing the rank you hold in Google SERPs. One should aim to create facsimile within them both.

Examples include – Structured data shows a figure of 50k whereas on-page content list the price to be 30k

• Violates Google’s Guidelines– There is a golden rule book of Google that must be read and learned by heart by all the website founders and developers. It has some specific guidelines for particular types of websites too. Missing on the guidelines will send an invitation to getting penalized.

• Manipulated Structure - There are various format dedicated to different types of data and information, if one makes the use of a format for presenting other data, it could be noted as manipulation and Google detests it.

Example include – Sending policy invitation in the structure of job posting, it confuses the reader and considered as an invalid shortcut.

Now, when you know all the mistakes to avoid in the formation of structured data, you are all set to take your business on the roller coaster that only goes up and if you want to speed up the journey, you can trust the Best Web Design Company In India – Web Click India. You can have a look at our history of projects we dealt in and you may not find even a single blemish. Contact us to know more.

Is Your Website Designing Company Using Colours Psychology?

Website Designing is not a child’s play like some newbie might think it to be. It is a work that requires patience, creativity and the subtle art of presentation. Web Click India - a truly dedicated Website Designing Company In India has hired some creative heads that take their work like worship and understands that what can make your website grow in the market.

How Is Colour Psychology Related To Website Designing?

We might not be aware but unconsciously colours play with our minds and they can make something look desirable or non-desirable. For example - The pattern of black on white makes the content readable and catchy, whereas the opposite might hurt the eyes and the visitor is likely to leave the page.

What Colours You Should Choose For Your Website?

Honestly, there is not a perfect set of colours that might represent every website clearly. It depends on the nature of your business. A school’s website should be made with bright colours whereas; a hospital’s website must be designed with comparatively subtle colours.

Advantages Of Understanding Colour Psychology:

If you make the ideal use of colour psychology, you would be on the way of catching more customers with the look of the website as it will look more presentable and you will be offering something extra to your visitors than your competitors, who are still unaware of the power of colours.

If you feel that you are not very good at making the colour choices for your site, you need not worry as the team of Web Click India; a reputed Web Development Company In India can make it for you. Our team has designed numerous sites by keeping those values in mind that usually plays a very big role in bringing customers, but sadly are avoided by the ‘so-called expert’ companies. See the difference for yourself and if satisfied, grant us the chance to deliver you the best.

Best CMS For Your E-commerce Website

Digital buyers are rising and have already made E-commerce a billion dollars industry and this number will only continue to grow. If you also want to jump into this industry, the first step you need to take is to build the website for your business. For making this website a reality either you can choose one of the Ecommerce Website Designing Company In India or you can make one with the help of a CMS. However, there are a lot of CMSs to choose from and, you need to move ahead wisely. Don’t worry and choose one from the following list to get the best results:

1. Shopify - This is the best platform for building your website. The scale of your business doesn’t matter you can build your website on Shopify with ease. Ready-to-use templates will make your task even easier.
2. BigCommerce - This platform is cloud-based and user-friendly. Even if you have absolutely no design knowledge you can build a beautiful and responsive website.
3. Magento - This one needs you to be good at web development. The advantage is you can build your website from scratch and enjoy control and freedom over the design.
4. OpenCart - Usually the leading choice of developers because it is free to use and upgrade. It is good for the beginning but when comes to scale you might need to switch.

If you are confused and still want the website, place your trust in Web Click India the Best Web Design Company In India. We will turn your dream website into reality and you will be able to start your business online as soon as possible.

Reasons Why You Should Take Online Promotion Seriously

Nowadays, having online presence is more than just compulsory. If you want to hit the goal of creating yourself as a brand, thus, you should take online promotion the way serious than ever before. Hire a reputed SEO Company and get their SEO Services In Delhi to ensure your promotion on the very first page of the Google. Here are a few more reasons why you should take it seriously. 

• You cannot survive in the online world without promotion, as it helps to increase awareness of your brand and help you get connected with the wider audience.
• It’ll make you on top of the Google and give you and your competitors, both equal chances to target the audience.
• It increases the value of your brand and helps you drive-in the wide audience to your website.
• It also wins the loyalty of the customers and gives them a reason to shop from you instead of your competitors.

Do you still need a reason to go for the online promotion? If no, so, what are you waiting for? Be in touch with Web Click India – a leading Website Designing Company In India. Since the inception, we’ve been in the domain for promoting your website on top of the search results. Let us know if you have any doubt in your mind, we’ll be happy to clarify them all.

Need And Importance Of On-Going SEO

Are you the one who think that SEO is a one-time process? If yes, wake up! And ask yourself a question did you eat once for the whole day, no right? You need to load up with meals time to time; similarly, to get results from the SEO, you need to keep it running. Web Click India is one of the companies you can trust for the SEO Services In Delhi that won’t let you down and ensure the branding and visibility of your website on top of the Google. If you still have any doubt or not aware of the need and importance of On-going SEO, here are some points to justify the statement.

• Stable Your Status: If you continually put efforts on SEO Strategy, so, it may stable your status over the search engines. It’s quite simple that creating the position is not enough; you also have to maintain it.
• Not A Magic Trick: There is no magic in SEO, it is a bundle of different strategies that take some time to boost up your presence over the World Wide Web and thus, it requires continuous efforts to give the results.
• Win The Loyalty: If you stay stable on your position, so, it’ll drive a wide audience to your brand and also, win their loyalty. It gives them a reason to make a purchase without having any second thoughts.

All the above points make it clear why SEO is an on-going process and not a one-night camping. Web Click India – as one of the Best Web Design Company In India, available only a click away to join hands with you and take your brand to the next higher position. So, call us now or leave your email for enquiry.

Reasons Why Google Doesn’t Crawl Your Website

Everyone who has a website, also have a dream to make it visible on the very first page of the Google, which is no less than a task. Though, you can make the task a cakewalk with the right implantation of techniques. Google’s aim is to improve and ease the experience of their users and, it doesn’t index your website until or unless it finds it user-friendly. Hire a professional for result-oriented SEO Services In Delhi. Before you begin with anything, you first dig into the problems that stop Google from indexing your website for better ranking and simple ways to fix the problem.

Slow Server: One of the main reasons why Google is not crawling your website is that the server it is on is very much slow and takes forever to load. This may deliver bad user experience and thus, not promoted or supported by any search engine.

Loads Of Errors: If your website has more errors than the correction, so, Google doesn’t crawl it or mark it as spam. Always remember if you want the search engine to fall for your website, so, you should focus on quality to improve its value or daily visitors on it.

Irrelevant Content: Google loves unique content and so are the readers, so, if you want Google to crawl your website for better ranking, you should bring out with some amazing writing ideas that inspire the readers and connect them to your company.

These were a few reasons for the problem; there are many others that you are not aware of. In an order to rectify them, you should hire Web Click India – one of the Best Web Design Company In India that serves designing as well as Google promotion services. To begin the discussion with our experts, get in touch via the details available on our website.